YouTube and Google have been hit with a string of bad publicity over the past year that has advertisers concerned. In addition to removing Paul from Google Preferred, YouTube said it had put all of his YouTube Red projects on hold until further notice. 31, 2017, that showed the body of a man who appeared to have recently committed suicide. Paul received a firestorm of criticism after uploading a video on Dec. The report comes just after YouTube confirmed it was removing Logan Paul from the Google Preferred group, which could reportedly slash his ad revenue by 50 percent.
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Bloomberg is reporting that Google wants to use a combination of human moderation and an “artificial intelligence software to flag videos deemed inappropriate for ads.” Productive conversations were held at CES with advertisers, but YouTube doesn’t have anything to announce at this time regarding a heavier vetting process. These channels are typically among the biggest and most watched on YouTube think top influencers and creators like Logan Paul, Lele Pons, Casey Neistat and Marques “MKBHD” Brownlee. Google Preferred refers to a group of YouTube channels that Google sells to advertisers at higher prices.
YouTube’s parent company, Google, is looking into increasing the vetting process for which YouTube channels and videos receive top-tier ads through the company’s Google Preferred packaging, Bloomberg reports.
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